Ulrike Barcatta was born in South Tyrol. After studying communications, Romance studies and art history, she worked for a renowned Italian winery for several years until 2012, when she took on the position of communications director at the Hotel Bayerischer Hof.
After six years in this position, she moved to an international PR agency focusing on tourism and the hotel industry.
She joined the communications team at flospitality in 2021.
Ulrike speaks several languages, has a sommelier and ski instructor training and loves travelling as well as different cultures.