• Advice on media topics and issues
  • Writing of releases according to market requirements, including distribution and precise media selection
  • Writing advertorials (excl. advertorial costs in the media).
  • Creating a PR plan (this is really only necessary for large accounts)Creating a PR plan (this is really only necessary for large accounts)
  • Organisation and follow-up of individual research trips from Germany, Austria and Switzerland (a small budget for the travel of absolute top journalists should be considered)
  • Evaluation of journalist enquiries
  • Creation/maintenance of a tailored press distribution list
  • Creation of a factsheet
  • Presentation on the flospitality website in German and English as well as on Facebook and Instagram
  • Proactive topic identification, editorial implementation and targeted, active contact with the media (print, TV, radio, online)
  • Cooperation with influencers on a proactive basis
  • Initiation of high-quality competitions in the media (online and print) and media cooperations
  • Media cooperation
  • Meetings with the team on site and regular update phone calls
  • Close cooperation and intensive exchange with other PR agencies
  • Preparation of monthly reports according to the customer's wishes
  • Possible inclusion in the agency newsletter
  • Creation of story telling


  • Participation in flospitality client media events
  • Organization, support and follow-up of editorial tours and/or small after-work cocktail events
  • Organization, monitoring and follow-up of press trips with journalists
  • Proactive research and organisation of interview and speaking opportunities
  • Cooperation with brand partners
  • Advertorial & media planning
  • Strategic cooperation with industry partners and marketing agencies
  • Organising photo shoots for press purposes


  • Strategic consulting
  • SWOT analysis & competitor observation
  • Brand positioning
  • Trend & topic research
  • Media and PR workshops
  • Crisis PR & communication strategies


  • Social media consulting
  • Realisation of influencer journeys
  • Influencer Collaborations
  • Influencer campaigns
  • Success monitoring