Communication
Advice & Support
PR is an important tool for image and brand building.
flospitality sets new accents and acts as a communications agency or supports the existing PR department or agency.
SERVICES
- Advice on media topics and issues
- Writing of releases according to market requirements, including distribution and precise media selection
- Writing advertorials (excl. advertorial costs in the media).
- Creating a PR plan (this is really only necessary for large accounts)Creating a PR plan (this is really only necessary for large accounts)
- Organisation and follow-up of individual research trips from Germany, Austria and Switzerland (a small budget for the travel of absolute top journalists should be considered)
- Evaluation of journalist enquiries
- Creation/maintenance of a tailored press distribution list
- Creation of a factsheet
- Presentation on the flospitality website in German and English as well as on Facebook and Instagram
- Proactive topic identification, editorial implementation and targeted, active contact with the media (print, TV, radio, online)
- Cooperation with influencers on a proactive basis
- Initiation of high-quality competitions in the media (online and print) and media cooperations
- Media cooperation
- Meetings with the team on site and regular update phone calls
- Close cooperation and intensive exchange with other PR agencies
- Preparation of monthly reports according to the customer's wishes
- Possible inclusion in the agency newsletter
- Creation of story telling
EXTRA SERVICES
- Participation in flospitality client media events
- Organization, support and follow-up of editorial tours and/or small after-work cocktail events
- Organization, monitoring and follow-up of press trips with journalists
- Proactive research and organisation of interview and speaking opportunities
- Cooperation with brand partners
- Advertorial & media planning
- Strategic cooperation with industry partners and marketing agencies
- Organising photo shoots for press purposes
CONSULTATION
- Strategic consulting
- SWOT analysis & competitor observation
- Brand positioning
- Trend & topic research
- Media and PR workshops
- Crisis PR & communication strategies
INFLUENCER-RELATIONS
- Social media consulting
- Realisation of influencer journeys
- Influencer Collaborations
- Influencer campaigns
- Success monitoring