Our strategic collaboration begins with a detailed market and competition analysis, where your orientation plays a central role. Grand hotel, boutique hotel or family resort – what does this decision mean for your property? Who is your main target group? What does your set up and operational design have to look like to meet the expectations of your guests?

A differentiated target group analysis helps to understand the needs of potential visitors and to develop focused offers. The size and number of rooms, spa concepts and all the amenities needed to satisfy the target group are essential aspects of this planning stage.

Defining a clear unique selling point that sets a hotel apart from its competition and developing a strong brand identity are crucial as well. The personal support of the Flospitality experts is invaluable here. They bring their extensive experience in marketing, sales, distribution and positioning strategies and offer tailor-made advice.